TECH - interview with Chris Anderson, author of The Long Tail: Why the Future of Business Is Selling Less of More

link to the real audio clip

link to Radio Times home page

WHYY's Marty Moss-Coane from Radio Times recently interviewed Chris Anderson, author of The Long Tail: Why the Future of Business Is Selling Less of More. Chris is the current Editor-in-Chief of the tech-centric Wired magazine. I caught the podcast of her show this afternoon while installing some house stuffs and was immediately distracted by what Chris had to say. He does an excellent job of putting the Long Tail into layman's terms. If your interested in the possible direction of popular consumption, this would be worth a listen for you.

DESCRIPTION: How the internet is shaking up the traditional supply and demand model for business. We'll talk with CHRIS ANDERSON, author of The Long Tail: Why the Future of Business Is Selling Less of More. Anderson says, the internet is allowing less popular products to have longer shelf lives, creating a new class of retail niche markets.